CONSUMER BEHAVIOUR The term consumer behavior is defined as the behavior that consumers display in searching for, purchasing, using evaluating, and disposing of focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. That includes that they buy, why they but it, when they buy it, there they
Meaning and Definition: Communication is the act of influencing and inducing others to interpret an idea in the manner intended by the speaker or writer. The term communication has been derived from the Latin word ‘communist’ which can be translated as common. However, communication incorporates, besides commonality, the concepts of transfer, meaning, and information. Communication
