Mobile Marketing & Web Analytics

( 0 Rating )
Shape Image One

About Course

Mobile advertising is a way in which technology can be used to create customized promotion of goods or offerings to a person who is continuously related to a network. Web Analytics helps you collect data about visitor conduct on your website and mobile application, and provides effective visualizations of the data.

Description

Mobile Marketing

Mobile marketing is any advertising and marketing activity that promotes merchandise and services using mobile devices, such as tablets and smartphones. It makes use of features of contemporary mobile technology, inclusive of location services, to tailor marketing campaigns based on an individual’s location. Mobile advertising is a way in which technology can be used to create customized promotion of goods or offerings to a person who is continuously related to a network.

Key Concepts –

  • Mobile advertising is a marketing exercise that uses mobile devices, such as textual content promos and apps by push notifications.
  • Mobile advertising and marketing audiences are grouped through behaviors and no longer by demographics.
  • Mobile advertising and marketing is a subset of cell advertising.
  • Marketing faces privacy problems related to data collection.
  • Mobile marketing is a great deal greater affordable than common marketing on television and radio.

Web Analytics

Mobile Analytics helps you collect data about visitor conduct on your website and mobile application, and provides effective visualizations of the data. Use the collected data to phase lists, furnish customized content and drive consumer journeys. New debts are no longer provisioned with Web & Mobile Analytics.Web Analytics

These three factors have been set up to allow customers of the Marketing Cloud access and use wealthy client facts in real-time from the net and cell channels:

  • Use Collect Tracking Code to track your visitor’s behavior and moves in actual time across the purchaser journey.
  • Use data visualizations to make key commercial decisions about your website, mobile application, and digital advertising and marketing campaigns.
  • Use configurable and intuitive tiles in a dashboard interface to uncover new insights and makes use of your purchaser data.

What Will I Learn?

  • Learn from the Experts, Live
  • Learn Variously Digital Marketing Channels
  • Masters in Various Marketing Tools
  • Real-world Case Studies to understand how its work

Topics for this course

20 Lessons20h

Marketing on Mobile

Marketing Process00:00:00
Role of each Medium00:00:00
Mobile phone adoption in India00:00:00
Context00:00:00

Data in Business Decisions

Measure to win with Metrics

Web Analytics and GA

Social Media Analytics

Personalizing Content

Reports as stories

About the instructor

MICA Alumni and Google certified in Digital Marketing with 14 years of extensive experience in Digital Marketing, Product Management, Brand Activation, Brand Promotion, Product Planning & Development, Product Launch, Devise & execute Media Plans & Media Buying quarterly which includes a tri-platform branding over OOH (Out of Home), Radio and Newspaper/Print Media.
0 (0 ratings)

3 Courses

0 students

Mobile Marketing & Web Analytics
1,999

Material Includes

  • Live Interactive Classes
  • Study Materials
  • Video on Demand
  • Certificate of Completion

Requirements

  • Mobile/Tab/Laptop/PC
  • Internet Connection
  • Some knowledge of Marketing & Internet

Target Audience

  • Interns
  • Professionals
  • Entrepreneurs