Online display advertising is the technique of promoting a product or service using visuals such as photos and videos on publisher website networks such as Google Display Network and Facebook, among others.
Display ads in the form of banners, pictures, and text ads are placed on relevant third-party websites. Display advertising is a broad term that includes any visual advertisement displayed on a website; however, it may be divided into three primary categories:
Display advertising (banner advertising) is a type of advertising that uses text, logos, animations, videos, pictures, or other graphics to visually convey a commercial message. Display advertisers regularly target people with specific characteristics to maximize the effectiveness of their ads