Meaning and Definition:
Communication is the act of influencing and inducing others to interpret an idea in the manner intended by the speaker or writer. The term communication has been derived from the Latin word ‘communist’ which can be translated as common. However, communication incorporates, besides commonality, the concepts of transfer, meaning, and information. Communication means the process through which two or more persons come to exchange ideas and understanding among themselves.
According to Koontz and O’Donnell, “Communication is a way that one organization member shares meaning and understanding with another.”
According to Louis A. Allen, “Communication is the sum of all things one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening, and understanding.”
According to Fred G. Meyer, “Communication is the intercourse by words, letter or messages, intercourse of thoughts or opinions.”
According to Theo Haimann, “Communication is the process of passing information and understanding from one person to another. It is the process of imparting ideas and making oneself understood by others.”
The basic communication elements are:
1. Correspondent: The sender, speaker, sender, or author who intends to transmit or transmit a message.
2. Recipient: The person who receives the message is called the recipient. It is the recipient who receives and tries to understand the information.
3. Message: The subject of a communication, that is, the content of a letter, speech, command, information or suggestion.
4. Communication channel: The medium through which information and understanding is transmitted from the sender or receiver. It acts as a link between the communicator and the communicator, that is, the organizational level or relationship that exists between different individuals or departments of the organization.
5. Response or feedback: the effect, response, or reaction of information transmitted in communication, that is, success, no communication, or poor communication.
Characteristics / nature of communication:
The following characteristics of communication:
1. It involves at least two people: the communication involves at least two people, a sender and a receiver, the sender is called the communicator and the receiver of the message it is called communication.
2. The message is necessary: The message is the subject of communication, such as the content of a letter or speech, command, instruction or suggestion. The communication must convey some information. If there is no message, there is no communication.
3. Communication can be written, oral or gestural: communication is usually understood as an oral or written text, but it does not really stop there. It includes everything that can be used to convey meaning from one person to another.
4. Two-way process: communication can only be done when there are at least two people. This means that a person may not be able to communicate.
5. Its main objective is to stimulate reactions: the main objective of communication is to stimulate reactions or influence human behavior.
6. Communication can be formal or informal: formal communication follows the formal channels provided in the organizational structure.
For example, the communicator of the managing director communicates with the department head. Simply put, informal communication, there is no direct communication between the managing director and the accounting clerk.
7. It flows up and down, and side to side: Communication flows from the upper level to the lower level, and from the lower level to the higher level. It also flows between two or more people with the same authority.
8. It is an integral part of the communication process: it refers to the exchange of thoughts, feelings, emotions, knowledge and information between two or more people.
Detailed Content Covered in Business Communication
Verbal and Non-verbal Communication
System, Medium, Written & Non Verbal Communication
BUSINESS COMMUNICATION –
Meaning, Definition, Elements of Communication, Characteristics/Nature of communication, Scope of Communication, Importance of Communication, Communication Process, Functions of Communication, Principles of Communication, Objectives of Communication, Media/Medium of Communication, Methods (channels) or types of communication,
SYSTEM OF COMMUNICATION –
Demerits of Formal Communication, Difference between Formal and Informal Communication, Barriers in Communication, Making Communication Effective Or Overcoming Barriers To Communication,
PLANNING AND EXECUTION FOR COMMUNICATION –
Interviews, Types of Interview and Required Communication Skills, Selection Interview, Interview techniques, Discussion, Oral Statement, Listening, Significance of Good Listening, Types of Listening, The Telephone Or Telephonic Communication, Problems of Telephone Conversation, Advantages of the telephone conversation,
WRITTEN COMMUNICATION –
Objectives of Written Communication, Meaning of Business Correspondence, Kinds of Business Letters, Significance Of Business Correspondence, Characteristics of a good business letter, Letters Of Complaint, Job Application Letters, Types of application letters, Memorandum, Office Order, Reports, Types of Reports, Characteristics Of A Good Report,
NON-VERBAL COMMUNICATION –
Meaning and Importance of Non-verbal communication, Types of Non-Verbal Communication
MODERN FORMS OF COMMUNICATION –
Telex, Facsimile (FAX), Telegrams, Voice Mail, Tele Conferencing, Emails, Advantage of Emails, Internet
PRACTICAL ASPECTS OF BUSINESS COMMUNICATION –
Report Writing, Layout/Style of Business Report, Short Reports